<p>Digital marketing is a broad term that encompasses all marketing efforts and strategies that use electronic devices or the internet to connect with potential customers. It involves promoting products, services, or brands through various online channels and technologies. Here's a more detailed description of digital marketing:</p><ol><li>Website Marketing: This involves optimizing your website to attract and engage visitors. It includes creating a user-friendly and mobile-responsive website, optimizing its content for search engines (SEO), and using techniques like A/B testing to improve its performance.</li><li>Search Engine Marketing (SEM): SEM primarily involves paid advertising on search engines like Google or Bing. It includes pay-per-click (PPC) campaigns, where advertisers bid on keywords to display their ads prominently in search results.</li></ol>