<p style="color: rgb(27, 27, 40); font-size: 13px;">YouTube is&nbsp;an&nbsp;excellent platform for&nbsp;promoting your&nbsp;<nobr>e-commerce</nobr>&nbsp;business, but many stores haven’t capitalized on&nbsp;what it&nbsp;has to&nbsp;offer.</p><p style="color: rgb(27, 27, 40); font-size: 13px;">At&nbsp;some point, you’ve probably contemplated creating videos to&nbsp;market your&nbsp;<nobr>e-commerce</nobr>&nbsp;business. But issues like affordability and&nbsp;lack of&nbsp;time have gotten in&nbsp;the&nbsp;way. Thats how it&nbsp;is&nbsp;for&nbsp;most businesses, but the&nbsp;ones that invest their efforts into video marketing often separate themselves from the&nbsp;pack as&nbsp;far as&nbsp;having a&nbsp;memorable brand that drives engagement.</p><p style="color: rgb(27, 27, 40); font-size: 13px;">In&nbsp;this article, well dive into why YouTube is&nbsp;a&nbsp;worthwhile platform for&nbsp;<nobr>e-commerce</nobr>&nbsp;marketing, along with some strategies to&nbsp;boost sales by&nbsp;leveraging this super popular video social media channel.</p><p style="color: rgb(27, 27, 40); font-size: 13px;">But first, lets get down to&nbsp;some basics.</p><p style="color: rgb(27, 27, 40); font-size: 13px;">These two content formats complement each other well. Embedding videos within your blog posts can dramatically increase engagement through social shares, and&nbsp;also boost the&nbsp;average time spent on&nbsp;your page.</p><p style="color: rgb(27, 27, 40); font-size: 13px;">This will lead to&nbsp;an&nbsp;overall increase in&nbsp;your store’s rankings on&nbsp;Google.</p>